Instacart, a startup that delivers groceries on demand, has raised $220 million at a nearly $2 billion valuation in a Series C round led by Kleiner Perkins.
Instacart hires shoppers to buy groceries at local stores and then deliver them to customers within a few hours. Unlike competitors such as Fresh Direct, which keep their own inventories, Instacart relies on grocery stores to fulfill orders.
I decided to try out Instacart to see if it lives up to the hype.
To get started, first enter your ZIP code to see if Instacart delivers in your area. The entry page boasts that it will deliver your groceries in an hour.
You then get to choose the grocery store you want to order from.
After I chose Fairway as my store, the app showed me what food items I could buy.
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