London's growing startup scene is well-known for having lots of finance startups thanks to its close links to the banking world, but that's not the only kind of startup that thrives here.
The capital also hosts plenty of startups that are catering to the fashion crowd, such as services that offer online personal stylists or allow you to virtually try on clothes.
We ranked some of London's fashion startups, taking into account total amount raised, headcount, and originality.
14. Wool and the Gang — an online network of knitters
What it is: Wool and the Gang is an online store for wool and knitting supplies that doubles as a network for people who like to knit. The company can use its network to produce goods to sell either on the website or directly to the fashion industry.
Wool and the Gang says that around 70% of its users are between the ages of 18 and 35. It's that young, engaged audience that has made the site so popular, and also helped it raise £420,000 in a crowdfunding campaign in September.
Total amount raised: $2.8 million (£1.8 million)
Headcount: 42
13. Stylect — Tinder for shoes
What it is: Stylect calls itself the "Tinder for shoes." It was launched in 2013 and lets users find what shoes they like by swiping through different pairs using a Tinder-like interface. The company says that its app has been downloaded over 1 million times, and that it sees 60 million swipes per month for the shoes from 10,000 brands that are on the platform.
CEO Giacomo Summa previously worked as director of business development for online fashion retailer Dafiti. He moved to London and started his business helping women find the perfect pair of shoes.
Total amount raised: $688,000 (£443,000)
Headcount: 11
12. Nuji — stylish online shopping
What it is: Nuji is an e-commerce site that sells clothing and lifestyle goods for men and women. It was started in 2011 by cofounders Vincent Thome, Dean Fankhauser, and Anton Meryl Nithianandan.
The company raised $2 million (£1.28 million) in seed funding in 2014 from investors including TAG, Seedcamp, Samos, and an unnamed retail investor. Later that year it launched a new shopping app, which for fun, features an animated woman that makes faces at you.
Total amount raised: $2 million (£1.28 million)
Headcount: 7
See the rest of the story at Business Insider
NOW WATCH: How to saber a bottle of champagne with an iPhone