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I used the startup that gives you a free personal stylist and my wardrobe is now so much better

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Thread CEO Kieran O'Neill

I hate clothes shopping.

Walking around shops, trying on clothes, glancing at price tags  — I don't enjoy any of that. The closest I have come to enjoying a shopping experience happened after I downed a few champagne cocktails beforehand. 

But I've found a better solution that doesn't require alcohol. It's called Thread, a London startup that gives men an online stylist for free.

Thread is not a monthly subscription service. Instead, it allows users to buy clothes from different retailers through the Thread site and then takes a cut of the profits. 

Scroll down to see what happened when I decided to give it a go.

I made an account on Thread and was given a stylist named Sophie to help me out. She's an actual person who works for Thread and gives suggestions over the site. The company has eight full-time stylists.

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There's a section on the site filled with outfit ideas. Select the ones you like and your stylist will be able to understand what you wear.

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I told my stylist how much I normally spend on clothes. That meant she was able to send me suggestions that I could afford.

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See the rest of the story at Business Insider

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