I hate clothes shopping.
Walking around shops, trying on clothes, glancing at price tags — I don't enjoy any of that. The closest I have come to enjoying a shopping experience happened after I downed a few champagne cocktails beforehand.
But I've found a better solution that doesn't require alcohol. It's called Thread, a London startup that gives men an online stylist for free.
Thread is not a monthly subscription service. Instead, it allows users to buy clothes from different retailers through the Thread site and then takes a cut of the profits.
Scroll down to see what happened when I decided to give it a go.
I made an account on Thread and was given a stylist named Sophie to help me out. She's an actual person who works for Thread and gives suggestions over the site. The company has eight full-time stylists.
There's a section on the site filled with outfit ideas. Select the ones you like and your stylist will be able to understand what you wear.
I told my stylist how much I normally spend on clothes. That meant she was able to send me suggestions that I could afford.
See the rest of the story at Business Insider