Fintech isn't the only kind of technology startup that thrives in London. The capital is also home to a collection of fashion startups that mix technology with fashion products.
Some startups are focused on creating new clothing using technology, while others let people find clothes to buy online.
We ranked some of London's fashion startups, taking into account total amount raised, headcount, and originality.
15. Stylect — Tinder for shoes
What it is: Stylect calls itself the "Tinder for shoes." It was launched in 2013 and lets users find what shoes they like by swiping through different pairs using a Tinder-like interface. The company says that its app has been downloaded over 1 million times, and that it sees 60 million swipes per month for the shoes from 10,000 brands that are on the platform.
CEO Giacomo Summa previously worked as director of business development for online fashion retailer Dafiti. He moved to London and started his business helping women find the perfect pair of shoes.
Total amount raised: $2 million (£1.3 million)
Headcount: 11
14. Wool and the Gang — an online network of knitters
What it is: Wool and the Gang is an online store for wool and knitting supplies that doubles as a network for people who like to knit. The company can use its network to produce goods to sell either on the website or directly to the fashion industry.
Wool and the Gang says that around 70% of its users are between the ages of 18 and 35. It's that young, engaged audience that has made the site so popular, and also helped it raise £420,000 in a crowdfunding campaign in September.
Total amount raised: $2.8 million (£1.8 million)
Headcount: 42
13. Nuji — stylish online shopping
What it is: Nuji is an e-commerce site that sells clothing and lifestyle goods for men and women. It was started in 2011 by cofounders Vincent Thome, Dean Fankhauser, and Anton Meryl Nithianandan.
The company raised $2 million (£1.28 million) in seed funding in 2014 from investors including TAG, Seedcamp, Samos, and an unnamed retail investor. Later that year it launched a new shopping app, which for fun, features an animated woman that makes faces at you.
Total amount raised: $2 million (£1.28 million)
Headcount: 7
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