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The holidays are a perfect time to show your loved ones that you care, and one of the best ways to do that is through thoughtful gifting.
While grabbing something from a big-name store you already know he or she loves is always a solid course of action, this is also a particularly great time to introduce someone else to new companies they might not have ever known about if not for you.
Not to mention that thanks to an increasingly connected world, more and more of us are actively seeking out purchases that remain unique and individual.
Opting to buy from a small, up-and-coming company allows you the opportunity to gift something unique, slightly ahead of the curve, and also potentially turn your giftee onto a brand they’ll be able to love and return to even after the holidays end.
Below are 30 companies your giftee might not know about yet, but will definitely be glad to:
Having trouble figuring out what to get someone for the holidays? Browse all of Insider Picks' 2017 holiday gift guides here.
SEE ALSO: 26 gifts your mom actually wants this holiday season
DON'T MISS: 18 transparent companies you can feel great shopping at this holiday season
Allbirds
This is the footwear company making the stylish runners and loungers made from merino wool. They're affectionately being called the "most comfortable shoes in the world" — a statement we agree with after trying them.
Allbirds Women's Wool Loungers, $95
Allbirds Men's Wool Loungers, $95
Brooklinen
Brooklinen is one of our favorite companies to cover because, to put it simply, we think they make the best high-end sheets at the best price currently on the market.
Brooklinen Luxe Hardcore Sheet Bundle, starting at $198
Glossier
Glossier is the makeup brand that came out of the extremely popular beauty blog "Into the Gloss" — it’s been gaining steam and popularity over social media, especially for making products that focus on putting “Skin first. Makeup second.”
Glossier Phase 1 Set, $40
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