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Startups are often seen as incubators or think tanks making better, smarter, or cooler products faster than traditional companies can. And thanks to the lean businesses models made possible by the internet, those products don't have to cost more than the status quo they're replacing.
Their uniqueness, cool origin stories, and — on average — more sustainable and ethical business practices also make them particularly good gifts. Below are 75 up-and-coming startups we love to shop at, plus a cheat sheet for what to buy from each of them.
Below, you'll find 75 of the best gifts you can buy from startups this year.
Looking for more gift ideas? Check out all of Insider Picks' holiday gift guides for 2018 here.
Allbirds
What to buy:
Women's Wool Loungers, $95
Men's Wool Loungers, $95
This is the footwear company responsible for the merino wool sneakers and loungers often called the "most comfortable shoes in the world"— a statement we agreed with after trying them. They're great for everyday use or for traveling, and you'll find them in high concentrations in hubs like Silicon Valley and New York City.
Allbirds are also a great gift for environmentally-conscious shoppers. The company is well-known for practicing "better business" and engineering its shoes from sustainable wool, eucalyptus leaves, or foam made from sugar cane.
Brooklinen
What to buy:
Brooklinen Luxe Hardcore Sheet Bundle, from $224.25
Brooklinen is one of our favorite companies, point blank. We think they make the best high-end sheets at the best price on the market, and most of the Insider Picks team uses Brooklinen on their own beds.
The Luxe Hardcore Sheet Bundle comes in 15 colors and patterns, and you can mix and match them to suit your taste. As part of the Bundle, you'll receive a core sheet set (fitted, flat, two pillowcases), duvet cover, and two extra pillowcases in soft, smooth 480-thread-count weave. Grab a gift card (delivered digitally or in a gift box) if you want them to have more freedom.
Atlas Coffee Club
What to buy:
Three-Month Subscription, $60
Atlas Coffee Club is a monthly coffee subscription that curates freshly-roasted, micro-lot coffees from around the world and sends them to your door. Since the coffees span the globe, each shipment is meant to connect recipients with the culture that produced it. Shipments include a corresponding postcard (plus flavor notes and brewing tips), and the coffee bag designs are inspired by local landscapes and textiles.
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