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Though a popular business strategy for new startups today is to sell direct-to-consumer through their own websites, the practice often serves as a springboard for other retail opportunities, not an outright boycott. Direct-to-consumer selling hasn't replaced brick-and-mortar stores; rather, it has helped redefine how to create brand experiences and nurture loyal customer followings.
In a similar fashion, many online startups eventually find their way into popular retail stores that you've been shopping at for years, whether for a limited run or a long-term residency — Leesa mattresses and The Bouqs Co. flowers at West Elm, or MVMT watches and Lively lingerie at Nordstrom, for example. It's just another way for these startups to get their products in front of more eyes, plus it's undeniably convenient to shop all your favorites at one site and enjoy free shipping and return perks.
Target is also home to many direct-to-consumer startups you might recognize. It's a diverse bunch of brands: personal care, bedding, food, pets, and more. If I'm remembering my tendency to meander the aisles of Target correctly, it's the perfect place to discover new and interesting brands, so it's no wonder the following 12 online companies have decided to sell through the company.
Bark
Shop Bark dog treats and toys at Target here
Bark, the company behind dog treat and toy subscription BarkBox, sells adorable individual pet products through Target. If you're not sure whether you want to commit to the subscription, you can get a preview here. Check back often for seasonal themed toys and creative treat flavors like Hawaii Luau Roast Pork and Chicago Hot Dog. Profits from its Snacks That Give Back collection support local animal rescues.
Casper
Shop Casper mattresses and bedding products at Target here
You've heard all about Casper's comfortable memory foam mattress, and you can now easily throw it into your cart alongside your other Target purchases. The breathable percale weave Cool Sheets and soft, supportive pillow are also popular choices from the online sleep startup.
Native
Shop Native natural deodorant at Target here
Native is an aluminum- and paraben-free natural deodorant that's safer for your body and comes in a variety of nice scents. Unlike other deodorants, it doesn't leave sticky residue and for some users, it lasts even longer than traditional deodorant.
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