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- Popular online startups like Allbirds, Casper, and Dagne Dover are making their products more accessible by partnering with Nordstrom.
- Their presence on Nordstrom means you can put them all in the same cart along with your buys from traditional brands, and you'll benefit from Nordstrom's free two-day shipping policy in most cases.
- We found 25 great startups ranging from clothing to home goods that are now available on Nordstrom.
Though a popular business strategy for new startups today is to sell direct-to-consumer through their own websites, the practice often serves as a springboard for other retail opportunities, not an outright boycott.
Many online startups eventually find their way into popular retail stores that you've been shopping at for years. It's another way to get their products in front of more eyes, plus it's undeniably convenient to shop all your favorites at one site and enjoy free shipping and return perks.
Startups tend to be careful about the traditional retailers they do decide to partner with. They don't want to dilute their brands and they want to reach the right types of customers. Understandably, Nordstrom, with its reputation for curated style and quality, is a popular retail partner for up-and-coming online startups.
On Nordstrom's site, you can shop 25 brands that the internet has been buzzing about for the last few years. They tend towards clothing and shoes, but you'll also find skin care and home products.
LIVELY
Shop Lively bras, underwear, and swimwear at Nordstrom here
If you don't want to spend more than $35 for a good bra, look no further than Lively. It can be hard to feel confident in your skin if your bra is uncomfortable, but Lively nabs the comfort factor (even for much-maligned strapless bras) without sacrificing style.
MVMT
Shop MVMT watches and sunglasses at Nordstrom here
MVMT's sleek watches look a lot more expensive than they are, but have no fear — you can get an automatic watch for $300 and other watches for even less. Grab a pair of its sunglasses to make a powerhouse pair of accessories.
Youth to the People
Shop Youth to the People skin care at Nordstrom here
Spinach and kale go well in salads, smoothies, and according to startup Youth to the People, skin care products, too. These safe creams, cleansers, and masks containing powerful antioxidants, vitamins, and nutrients have been described as "a superfood smoothie for your skin."
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