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There's a common misconception floating around Silicon Valley that ideas mean nothing, and execution means everything.
But the reality is much less binary and much more nuanced, The Founder Institute maintains.
Founded in 2009 by serial entrepreneur Adeo Ressi, The Founder Institute is an early-stage startup accelerator that works with companies from the idea stage to fruition.
"What we have found is that if an early-stage founder can check off the ten items below, they have a solid foundation by which to start a company," Jonathan Greechan, a partner at The Founder Institute, tells Business Insider. "You are absolutely not assured success if you can check off these items (nor are you assured failure if you can’t), but your chances of success are much, much higher if you can."
Here are some rules to keep in mind when brainstorming ideas for a startup.
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