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Finding The Logic Behind Marissa Mayer's Monster Acquisition Spree (YHOO)

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Marissa Mayer is on an insane acquisition spree as she tries to breathe life into Yahoo.

In this month alone, she's hoovered up four companies. Since she took over a year ago, she's bought 18 different companies, according to Wikipedia. (We checked Wikipedia against Yahoo's official Twitter feed which announced all the deals.)

Her old company, Google, was a prolific acquirer, which must have been an influence over her style.

We've assembled the companies here to try to make some sense of her scattershot approach to rebuilding Yahoo.

If you look closely, you can see a pattern. 

Stamped was the first company Mayer bought.

Stamped raised ~$3 million. CEO Robby Stein was previously at Google, and worked with Mayer before she brought him to Yahoo. Yahoo reportedly paid around $10 million for Stamped.

Stamped was a social mobile review app. Yahoo killed the product and put its team of 10 engineers to work on other stuff. We're not sure what the team is up to right now at Yahoo. Stein is a director of product in NYC for Yahoo building out a team, it seems. 



Next, she acquired Ontheair, which did video chat hang outs.

OnTheAir raised $880,000 in seed funding. It was only around for a few months before it decided to sell to Yahoo. There were only five people on the team. They were building a video chat hang out for mobile phones.



Snip.it was a social sharing startup that collects links.

Snip.it was killed. It looks like Mayer wanted to hire its CEO Ramy Adeeb, who had a background in investing. He has an eye for startup talent, so he can help Yahoo make other acquihires.



See the rest of the story at Business Insider

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