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It's interesting how much or how little a company's logo can tell you about the company itself.
In tech, a tiny app logo is often the first and only exposure millions of users will have to your company. Think how they look scrolling by in Google Play or the App Store.
And then there is Apple. Its early multicolored logo set the tone for how people felt about the company: it was whimsical and approachable, just like the Mac's graphical user interface.
The flat, monochrome Apple logo of today also reflects the values that we associate with the company, simple but sophisticated: it's trimmed down to the bare essentials while still retaining its form, like the incremental updates we see to the company's gadgets each year (at least, that's how Apple would like us to see them).
That's why it was amazing to see so many companies change their logos this year. From startups to the biggest players in the tech industry, a number of companies have altered the very image that most people associate with them in their minds. Sometimes such changes are a mistake, while others can change how people see a company.
11. Google has demonstrated an across-the-board improvement in the design of its apps and services over the last few years. Their new logo reflects that, as it is simpler yet seems more professional than the one it replaces.
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10. Yahoo is going through a vastly transformative period under the leadership of Marissa Mayer. As part of that change, the company unveiled an intriguing (if polarizing) new logo that feels both eccentric (differently sized "O"s!) and engineered.
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9. While not a major change, removing the "gloss" effect and changing the font ever-so-slightly made Facebook's logo cleaner than ever.
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See the rest of the story at Business Insider
